Dual Pricing was a small website which allowed the public to compare UK Sterling prices and the Euro equivalents being charged in Ireland. At this time, many shops would display both the Sterling and Euro prices and these could be entered into the site. The site would calculate the actual markup being applied by the shots by removing the differences in VAT and currency rates.
It was featured in national newspapers and several regional radio stations. Although previously hosted at dualpricing.ie, it is now archived at dualpricing.heroku.com (unmaintained)